Digital strategy for creative brands — since 2021.
Creativityisyourgift.Wehelptheworldseeit.
Social media management is what we do best — built on data, not guesswork. We also support that with email marketing and Meta advertising when it makes sense. We've spent years working with artists and galleries, and we work just as well with furniture and object designers, photographers, and filmmakers.
Who we work with
SMI Global stands for Simplicity, Media, Intelligence, Global — the way we think about growth. For years, our main focus has been artists and galleries, and that's still where a lot of our experience comes from. But the same approach works for anyone making original work: furniture and object designers, photographers, filmmakers, interior designers. If you're already creating strong visual content, we can help you do more with it.
The Digital World is Exhausting. Your Work Doesn't Have to Be.
For creative minds, the modern digital landscape is a full-time job you never applied for. In 2026, growing an audience on Instagram is more time-consuming than ever, expanding into professional networks like LinkedIn requires a completely different approach, and navigating constant algorithmic shifts drains your creative energy. You need to be visible to gain followers and drive sales, but you shouldn't have to sacrifice your art, your designs, or your vision to do it. You didn't get into art, design, photography, or interiors to spend your evenings figuring out Instagram. That's where we come in.
Engineered for the Creative Industry
Our data-driven approach is tailored for visionary professionals who want high-end results without the digital burnout. We build scalable structures for:
Still core to what we do. We help keep you visible between shows, so collectors and press keep coming back.
Years of experience turning a studio practice into a visible, growing audience.
Chairs, lighting, couches, anything original — we help show the craft behind the piece to people who value it.
You already have the content. We help turn it into a consistent, growing presence.
We handle the growth work in the background, so you can stay focused on your clients.
When you work with SMI Global, you're not adding headcount — you're adding a partner. No sick days, vacation pay, or pension contributions to manage on your end. Your investment goes straight into the work itself: strategy, content, and results.
Growing an audience and a client base takes time. That's why we only work with clients for six months or longer. If you're after a quick boost, we're probably not the right fit. If you're building something that lasts, we'd like to talk.
Once we understand your brand and goals, we handle the day-to-day without needing constant check-ins. You'll hear from us with updates and results, not requests for your time.
This is where we started, and it's still where we give the most value. Most creative businesses aren't struggling because they lack good work — they're struggling to show up consistently, with the right structure, in a way people actually respond to. We manage that day to day, and we look at the data behind it to keep adjusting what's working.
We build email into the mix when it makes sense — keeping your audience warm between posts and turning followers into people who actually book or buy.
For clients ready to grow faster, we run targeted campaigns on Instagram and Facebook, usually built from content we're already managing.
Find the growth profile your brand is built for.
Nine quick questions, built from years spent scaling creative brands worldwide. Pathfinder isn't just a quiz — it's a real analysis of where your brand stands today, and the exact growth profile it's ready to step into next. Takes about 90 seconds.
- 9 steps · about 90 seconds
- Personalized growth profile
- A clear strategic next step
“Working with Benjamin has been a pleasure. His thoughtful strategies and support with ads and social media helped us reach the right audience and grow our gallery's presence with clarity and confidence.”
“Over 40,000 new followers — that's what I gained with Benjamin's help. He took social media management completely off my plate so I could focus on painting. Benjamin came out to my studio in England to shoot content in person and helped direct the whole visual approach — he just gets how to translate what I do into something people want to follow. He isn't just skilled, he's also incredibly easy to work with: If you're looking for someone to boost your visibility and manage your presence properly, I can't recommend him enough.”
“Benjamin completely transformed how my work reaches people. As an abstract artist, it's not always easy to translate what I do into content that stops the scroll — but his ad strategy and consulting gave me real clarity on how to grow. He found the right visual language for my studio and my process, and helped me turn that into targeted campaigns that actually convert. My audience has grown steadily every month since we started working together, and more importantly, it's the right audience: collectors and galleries, not just followers.”
Questions, answered.
A few things clients ask before we hop on a Google Meet. If yours isn't here, bring it to the call.
Thinking about working together?
Take our short quiz to see if we're a good fit, or book a call if you'd rather just talk.