Danish origins. Canadian base. Global reach.
From Scandinavian roots to global scale. Originally founded in Denmark by Benjamin Bredmose Hansen, what began as a boutique social practice has evolved into Simplicity Media Intelligence Global (SMI Global). Now based out of Montreal, our founding belief remains unchanged: creative work deserves a digital presence as carefully curated as the art itself. Today, we build the digital infrastructure for artists, galleries, and design firms worldwide—and we are entering our most ambitious chapter yet.
Our story
What started five years ago as a specialized social media management practice has grown into a highly sought-after digital agency. We recognized early on that creatives were burning out trying to keep up with an ever-changing digital landscape. Today, comprehensive social media management remains one of our most in-demand and attractive services, serving as the foundation for the precision, data-driven strategies we build for our clients.
In 2026, we are stepping into a new phase: expanding into a multi-employee team and opening a physical office and collaborative studio space in Toronto’s Leslieville neighborhood, while continuing to double down on the global creative community we serve.
Our mission
To give every creative—artist, curator, designer, and photographer—the freedom to focus on their craft.
Social media in 2026 is overwhelming, and you simply shouldn't have to do it all yourself. By outsourcing your digital footprint to us, you gain a strategic, data-driven infrastructure designed to get you discovered, remembered, and collected globally. We measure success not by vanity metrics, but by hard data: high-intent search visibility, inquiries from galleries, booked exhibitions, and audiences that actively invest in your vision.
What we believe
The digital landscape is complex, and attempting to manage it alone drains creative energy. We believe creatives thrive when they outsource the overwhelm. You create the work; we deploy the data-driven strategies to make sure the right people see it.
We reject algorithmic clutter and outdated hashtag strategies. Your digital archive—whether it’s a fine art portfolio, a curated gallery feed, an interior design showcase, or a professional video reel—matters more than this week's fleeting trends. We prioritize strategic SEO, Alt-text optimization, and intentional design to ensure your work surfaces organically for exactly who needs to see it, from high-end art collectors to premium commercial clients.
The right story, supported by concrete performance data and told consistently through bespoke visuals, compounds into a brand that curators and clients trust. From a single email campaign to a comprehensive, multi-platform Meta Ads strategy—every digital asset is treated as finished, gallery-ready work.
About Benjamin Hansen
I'm Benjamin, the founder of SMI Global. Originally from Denmark and now based in Canada, I bring a global perspective and over a decade of hands-on experience to the digital space.
My journey with social media began over ten years ago when I built a large-scale fashion account from the ground up. That experience sparked a deep-rooted passion for content creation and platform strategy. After completing my degree in 2021, I officially launched my business as a social media manager. What started with local clients in Denmark quickly expanded across Europe, and eventually, worldwide.
After moving to Montreal in 2019 and establishing my permanent residency in 2023, I officially rooted the company in Canada. Over the past few years, the agency has grown into a truly global operation. Today, I manage comprehensive digital strategies, high-performing Meta ad campaigns, and consulting for clients across the map. I'm also excited to announce that we're growing our footprint this year with a new physical office opening in Toronto's Leslieville district.
At my core, I am driven by a deep respect for the creative community. Artists, interior designers, and photographers are brilliant at their craft, but the analytical side of digital growth is often left behind. That is where I step in.
I bridge the gap between creativity and analytics by serving as a strategic partner who understands both the art and the science of digital growth. By tapping directly into the numbers — from Meta Pixel tracking and conversion data to advanced SEO keyword trends — I drive targeted, data-backed traffic to your work. This analytical foundation ensures that every marketing dollar spent is optimized for maximum impact and visibility.
In this rapidly evolving AI era, I continuously adapt and integrate the latest intelligent tools to ensure my clients stay ahead of shifting marketing trends. Whether it's leveraging machine learning for ad optimization or utilizing predictive analytics for content strategy, I remain at the forefront of digital innovation. Every strategy I build, and every decision I make on your behalf, is rooted in deep data analysis, giving you the freedom to focus entirely on what you do best: creating.
My deep dive into client data relies extensively on tools like Meta Business Suite. This powerful yet often-underutilized program is the backbone of every business's Instagram and Facebook presence, linking crucial data points together — so every decision made on your behalf is rooted in real performance, not guesswork.