Kunst & Objekt
Scaling digital awareness & driving foot traffic for a contemporary gallery.
Client Overview
Kunst & Objekt is a contemporary art gallery offering unique artworks in handmade frames from their own workshop. While relocating to a brand-new physical space, they partnered with SMI Global to run highly targeted Meta Ads. The gallery already had a strong visual foundation, having invested in professional photography to maintain a beautifully curated, high-end Instagram profile that naturally attracted followers.
The Challenge
The strategy required a phased approach. The immediate goal was to rapidly grow their follower base and build widespread digital awareness. The second phase focused on driving foot traffic to their new location and generating direct online inquiries.
Because high-end art often requires a more personal touch, we knew that pushing a standard webshop wouldn't be as effective as driving direct DM inquiries or getting buyers physically into the space to experience the art in person.
Furthermore, they needed to expand their reach well beyond their local base in Aarhus into key markets like Copenhagen, Aalborg, Odense, and Vejle.
The SMI Global Strategy
We architected a dynamic Meta Ads (Facebook & Instagram) campaign designed to maximize their $600 CAD monthly ad spend, perfectly complementing their high-end visual aesthetic.
Our core methodology included:
- Phased Audience Growth
We initially focused ad spend on targeted awareness campaigns to rapidly build their Instagram community before shifting objectives to foot traffic.
- Hyper-Targeted Demographics
We deployed specific ad sets targeting distinct age groups with a demonstrated interest in art and design, focusing geographically on Copenhagen, Aalborg, Odense, and Vejle.
- Optimizing the Art Sales Funnel
Instead of pushing for cold webshop conversions, we designed CTAs optimized to spark direct DM inquiries and encourage profile visits that provided location details for the new gallery space.
@kunstogobjekt — curated Instagram presence
The Results
The synergy between SMI Global's hyper-targeted Meta Ads strategy and the gallery's investment in professional photography resulted in a highly successful, multi-city expansion.
- Massive Community Growth
In just a few months, we nearly doubled their audience — from 5,800 to over 11,000 highly engaged followers (+49.3% during the core campaign period).
- Explosive Reach & Expansion
Successfully broke into Copenhagen, Aalborg, Odense, and Vejle, reaching 217,218 unique accounts (+364.3%).
- High-Intent Traffic & Inquiries
Drove 13,276 direct Instagram profile visits (+78.1%) and 4,790 specific link clicks, routing high-intent collectors into the DMs and through the doors of the new gallery.
- Maximum Visibility
Targeted creatives generated 550,695 total views (+137.5%) — proof that a strong ad strategy paired with high-end photography yields major success.
Meta Business Suite — performance snapshot
Beyond the multi-city ad campaign above, we also ran a separate one-month campaign focused on long-term brand affinity through educational content.
The New Collector's Guide
Not everyone who loves art thinks of themselves as a collector yet. So instead of another awareness push, we built a free downloadable guide aimed at people just starting to explore — and ran a focused, one-month Meta Ads campaign to get it in front of them.
Our Top 5 Tips for New Art Collectors
- 1. Buy with your heart. Don't let current trends or what others like dictate your choices.
- 2. Start your collection with works on paper. Most artists create lithographs, which are an affordable way to get started with your art collection.
- 3. Think about colors, motifs, and shapes — and whether it's something you'll enjoy in your home for the long term.
- 4. Think of galleries as small, free museums where you can see a lot of art, learn more, and develop your own taste.
- 5. Visit the Royal Danish Academy of Fine Arts when it hosts graduation exhibitions and its Christmas market. There, you might spot up-and-coming artists and find a great deal.
Audience growth — 1-month campaign
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